PART 1: INTRODUCTION
The term “Mass media” refers to a range of technologies that include but are not limited to televisions, radios, newspapers and films among others (Ybarra, et al, 2008). The main reason for the invention, continued use and even improvement of these technologies is due to their inherent ability to reach numerous numbers of people throughout the world (Murray, 2008). In spite of this fact, the actual effect of the content of mass media on the behaviour of the recipients has been a very controversial issue. This has been especially so with reference to the role of mass media on the escalating levels of violence within the society today throughout the world (Ferguson & Kilburn, 2009). Whereas there are those such as Plato that think that mass media is to blame for the aggression being witnessed in society today, there is also the argument that violence is in no way related to the content of mass media in the world today (Bryant & Oliver, 2008). The purpose of this study is to provide an opinion concerning the role of mass media in the violence that is becoming increasingly prevalent in the world today. This will be done by examining both sides of the controversies PART 2: Violence in Mass Media Promotes Violence in Society
Majority of the proponents of the theory that violence of mass media is responsible for violence in the society are social scientists and academics. Various studies have presented statistics as evidence for the correlation between violence in the community. There are theories that have been developed to explain the transference of violence from mass media to individuals in the community. These include the social learning theory, the social cognitive theory and the catalyst model.
The social learning theory is based on the Bobo Doll experiments that were carried out by Antonio Bandura. In these experiments, children were left with a Bobo doll in a room after they had been shown a clip where a model beat the doll....
References: Ferguson, C. J., & Kilburn, J. (2009). The public health risks of media violence: A meta-analytic review. The Journal of paediatrics, 154(5), 759-763.
Bryant, J., & Oliver, M. B. (2008). Media effects: Advances in theory and research. Routledge.
Ybarra, M. L., Diener-West, M., Markow, D., Leaf, P. J., Hamburger, M., & Boxer, P. (2008). Linkages between Internet and other media violence with seriously violent behavior by youth. Paediatrics, 122(5), 929-937.
Savage, J., & Yancey, C. (2008). The Effects of Media Violence Exposure on Criminal Aggression A Meta-Analysis. Criminal Justice and Behavior, 35(6), 772-791.
Hopf, W. H., Huber, G. L., & Weir, R. H. (2008). Media violence and youth violence: A 2-year longitudinal study. Journal of Media Psychology: Theories, Methods, and Applications, 20(3), 79.
Murray, J. P. (2008). Media violence the effects are both real and strong. American Behavioural Scientist, 51(8), 1212-1230.
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