THE REAL LEADERSHIP 14 LESSONS OF STEVE JOBS – Walter Isaacson
* “The people who are crazy enough to think they can change the world are the ones who do”
* Helped transform 6 industries:
* Personal computing
* Animated movies
* Tablet computing
* Retail stores
* Digital publishing
* “Making an enduring company, he said, was both far harder and more important than making a great product”
* “Deciding what not to do is as important as deciding what to do” * That´s true for companies, and it´s true for products * Laser like focus
* “Simplicity is the ultimate sophistication”
* Aim for the simplicity that comes from conquering, rather than merely ignoring, complexity * “To be truly simple, you have to go really deep”
* Who is making products more complicated than they should be? Disrupt!
3. TAKE RESPONSIBILITY END TO END
* End to end responsibility for the user experience
* Responsibility in all the supply chain.
* “Worshipping at the altar of openness or by letting a thousand flowers bloom. Sometimes it´s nice to be in the hands of a control freak”
4. WHEN BEHIND, LEAPFROG
* Little time relishing it ? Continue tuned for what is coming up! * “If we don´t cannibalize ourselves, someone else will”
5. PUT PRODUCTS BEFORE PROFITS
* “My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure it was great to make a profit because that was what allowed you to make great products. But the products, not the profits, were the motivation” * It becomes what you talk every time (Passion or profits?) Passion!
6. DON´T BE A SLAVE TO FOCUS GROUPS
* Whether they should do some market research to see what customers wanted. No, Jobs replied… “Because customers don´t know that they want until we´ve shown them” * Henry...
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