Managing Communication Information and Knowledge

Topics: Decision making, Decision theory, Strategic management Pages: 14 (3913 words) Published: December 13, 2013

Knowledge is increasingly regarded as central, both to the successful functioning of organizations and to their strategic direction. Managing Information and Knowledge in Organizations explores the nature and place of knowledge in contemporary organizations, paying particular attention to the management of information and data and to the crucial enabling role played by information and communication technology Effective communication requires a good understanding of the people you are communicating with, their needs, motivations and ways in which they prefer to communicate. It also requires careful planning, the use of a variety of techniques to retain people’s interest and attention, and flexibility to adapt the communication in response to feedback and ensure people have received and understood the information and knowledge. organization of focus is a global grocery and general merchandising retailer headquartered in Chestnut, United Kingdom. It is the third-largest retailer in the world measured by revenues (after Wal-Mart and Carrefour) and the second-largest measured by profits (after Wal-Mart). It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK, (where it has a market share of around 30%), Malaysia, the Republic of Ireland and Thailand. Tesco is the biggest private sector employer in the UK. The company has more than 360,000 employees worldwide. In the UK, Tesco stores range from small local Tesco Express sites to large Tesco Extras and superstores.

1) Assessment of information and knowledge needs

1.1) Identify the range of decisions to be taken

Decision-making is a crucial part of any business. At Tesco plc, appropriate decision taken at the right time has led to the success of the organization over the years. Decision-making increasingly happens at all levels of a business. Strategic level: The Board of Directors at Tesco makes the grand strategic decisions about investment and direction of future growth; it concerns long term goal, philosophies and values. They are the least structured and most imaginative; they are the most risky and of the most uncertain outcome, partly because they reach so far into the future and partly because they are of high importance. Tactical level: managers of different department within Tesco are saddled with tactical decisions about how their own department may contribute most effectively to the overall business objectives they tend to be medium range, medium significance, with moderate consequences. Tesco operational level employees are increasingly expected to make decisions about the conduct of their own tasks, responses to customers and improvements to business practice. They are every day decisions, used to support tactical decisions, often structured and their impact is immediate, short term, short range, and usually low cost


1.2) Review the type of information and knowledge needed to ensure effective decision taking A knowledge of what information is needed on a regular basis for decision making purposes, how it is sought and used, and the preference for sources would provide an indication not only of the information-seeking behavioral patterns of Tesco managers but also provide an insight into why pertinent information may not be utilized. Information systems differ in their business needs and the information varies depending upon different levels in organization. Information system at Tesco plc is broadly categorized into following: Transaction processing system: TPS processes information from various transactions gotten at the operational level of the organization; TPS provide high speed and accurate processing of record keeping of basic operations as it substitutes computer-based processing for manual procedures. Operational decisions are mainly small –scale and planned and...

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