Dr. Douglas McKinstry
English 255: Public Writing
April 4, 2012
The Largest Online Marketplace --- eBay
eBay Inc. is the world’s largest online marketplace and auction website. eBay is rapidly expanding and the number of its customers is growing each year. According to the Media Metrix September 2010 web report, eBay has than 90 million active users globally. The current market capitalization of eBay is $18.11 billion. eBay operates its business with the mission statement “provide global trading platform where practically anyone can trade practically anything”. The History of eBay
Back in September 1995, eBay was founded in Pierre Omidyar's San Jose living room. eBay start to be a marketplace for the sale of goods and services from individual to individual. The first item sold on eBay was a broken laser pointer for $14.83(cite). In 1998, Pierre and his cofounder Jeff Skoll brought in Meg Whitman to make the success. Meg had studied in the Harvard Business School and had learned the importance of branding at companies such as Hasbro. Meg asked her senior staff from companies such as Pepsi and Disney to create an experienced management team. Members in her team had an average of 20 years of business experience. They built a strong vision for company --- that eBay become a company that's in the business of connecting people, not selling them things. How eBay change our life
Before eBay appeared, there were no many large Internet auctions. If some people wanted to buy specific or antique items, they have to spend a lot of time looking for a supplier. There were not many physical auctions, high price was always charged. Also, if somebody wanted used and cheaper goods, they attended garage sales, physical markets, bought magazines that listed different used items offered for sale. Overall, the processes for looking needed goods took a lot of time and was very annoying....
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