Topics: Business, Online auction business model, EBay Pages: 15 (5367 words) Published: September 12, 2013
eBay Business Chapter 1

Introduction To eBay


he goal of this book is to teach you how to build a profitable

business selling on eBay—and the most important word in this sentence is “profitable.” Making sales on eBay is simple, and you can learn how to do that by just browsing the site. But if you’re serious about your business, then the point of selling on eBay is to make a profit. Before we get into the nuts and bolts of successful eBay selling, let’s take a look at how this opportunity came to be. The first online auction venue hit the internet in 1994. The following year, Pierre Omidyar introduced the site that would eventually be known as eBay. Originally called Auction Web, it started out as a kind of virtual garage sale, but with the added excitement of auction pricing. And it was so successful that it didn’t take long for other online auction sites to pop up. The big advantage of online auctions is that they expand a seller’s market from a relatively small local group to essentially anyone with a computer and access to the internet. And it didn’t take long for major companies, both business-toconsumer and business-to-business, to realize that this was a sales opportunity they couldn’t afford to overlook. What this means for you as an eBay seller is that you’ve


Chapter 1 Introduction To eBay

stepped onto a level playing field that’s populated with sellers that range from small part-timers who EBay transactions are between the may not post even an auction a buyer and seller. As the online aucmonth to huge multinational corporation site, eBay is merely the vehicle tions with hundreds of items up for that brings the buyer and seller sale at any given time. And your together. EBay will assist chances of profits and success are just with disputes but is as good as theirs. not ultimately If you want to sell merchandise to responsible for the consumers, eBay is a great way to do transaction. that without having to deal with the overhead expense of having a retail store. If you already have a retail operation, eBay opens up a tremendous market for you at a low cost. Millions of dollars are spent and earned on eBay every day. If you want to sell merchandise or services of any kind, you can’t afford to overlook this sales channel. According to its corporate mission statement, eBay’s mission is “to provide a global trading platform where practically anyone can trade practically anything.” The site has more than 241 million registered users worldwide who trade goods and services in more than 50,000 categories. In a recent survey by ACNielsen International Research, at least 724,000 Americans reported that they earned a full- or part-time living selling on eBay. In addition to those folks, another 1.5 million individuals use eBay as a means to supplement their income. And yet, eBay has penetrated only a very small percentage of its potential market. That means the time is right for you to start selling on eBay.


You know how important it is to start the day right with a good breakfast, don’t you? The same principle applies to selling on eBay: Get started right, and the path to profits will be much easier to navigate. Paul Mladjenovic, a small-business specialist who also teaches classes on internet auctions, says many eBay sellers fail because they jump in without adequate research and preparation. “There are people who say, ‘Why don’t I just give it a shot?’ and they list something. Then it doesn’t work out and the listing closes without selling, and they think this is not for them,” he says. In reality, many of these people could have been very successful had they taken the time to learn how to sell through online auctions before putting up their first listing. While it is true that you learn by doing—as all the eBay sellers we spoke with agree—there are a few things you should learn before doing. After all, there’s no reason for you to repeat the mistakes of...
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