Description of a business

Topics: Baking, Baker, Chef Pages: 19 (2552 words) Published: January 26, 2015

Table of content


First and foremost I will like to thank god for giving me the strength and abilities to finish this principle of business school based assessment. I give my gratitude to my principle of business teacher for helping me in the completion of this project. I thank my fellow family members for their never ending patience. I give thanks to everyone who helped me in the completion of this project. Without all your constant supervision it would not have been possible. Thanks to everyone who had faith in me and the listening hear that each and every one of them gave.


The owners decided to business area of baking to encourage and promote healthy and enjoyable pasties to customers at an affordable price. This business venture will entail all the details of the establishment of JJs Bakery. The bakery will be established to cater for the demand of customers while obtaining a profit. All the expectations and desires of establishing and operating the business will be entailed.

Description of a business
The name of the business is JJ’s bakery. This is a partnership operated by Josephine and Jody Ann Hernández. Partnership is a legal form of business operation between two or more individuals who share management and profits. This venture is being established to cater to the needs of individuals who want to indulge in sumptuous baked products without having to worry about consuming a large amount of calories; as all our ingredients are as natural and healthy as can be. Our baking menu will include various pastries that will be designed to satisfy all the needs of our customers. Some of these products include breads, cakes, doughnuts, patties, muffins, cookies, pies, tarts, rolls and buns The aim of JJ’s bakery is to provide products at a competitive price to meet the demands of middle to higher class consumers. We will always thrive for the best taste and quality possible and within reach with the best chefs that we can afford for optimum satisfaction of our customers.

Mission statement

JJ’s bakery is being established with the intention of always providing products of the greatest possible quality and value to our consumers. In doing so we strive to gain and hold the respect, trust and loyalty of our customers while achieving sufficient profit to finance our company and its growth. It was not just our qualifications in baking and pastry that have led us to this venture but also our passion for baking. We aim to fill the niche for healthy pastries that everyone can enjoy even the diabetics. Our mission is to provide low calorie products, but sweetened that it will satisfy the taste buds of our valued customers. We will always place the needs of our customers first with the aim of pleasing them at the utmost of our abilities. We will provide services that are efficient and optimum to all the needs and demands of our customers. There will always be someone to serve the customers with patience an encouraging smile.

Justification of location

Choosing a business location is perhaps the most important decision an entrepreneur will make. This requires precise planning and sufficient research. It involves looking at demographics, assessing your supply chain, investigating the competition, staying on budget, understanding government laws and taxes. With this in mind we have decided to locate our business at the Barbican Shopping Centre, 29 East Kings House Road St Andrew. It was analysed that this will be an ideal location due to the fact that there is no business of such nature in the vicinity. This will be a great advantage for the bakery due to the fact that there will not be any nearby competitors to worry about, especially since this will be a new business venture. Subsequently this shopping centre is home to a massive...

Bibliography: www.carlongpublishers.comview_book_details.php?id213
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