Climatic change has been the most discussed theme during the past 5 years. Actually, it has started a long time before we managed to discover it, and especially now it is a very discussed issue. Sometimes it is terrifying to read what may happen, if the climatic change is going to continue, but I think that we should just take it for granted, unless we change our attitude towards the problem of global warming. The two texts, which I am going to analyze, are telling right about the attitude of people towards the Global warming. The text 2(a) is an advertisement of living “green”, which tells that we, people, have got into the war against pollution without intention and without realizing it. This text even has the motto “People start pollution. People can stop it.” Text 2(b) is an article from an editorial in the magazine The Economist. This text, on the other hand, tells about the consequences that might occur if people will not start the battle against this problem.
Text 2(a) audience could be clever, understanding 17-18 year old people. Clever enough to know, what is the Global warming and also to realize that if we do not change anything, it can lead to serious consequences. “Understanding”, because only such people can get the seriousness of the situation. Text 2(b), in comparison, is meant for people, who either do not know what is the Global warming or are not informed about it as well as the audience of Text 2(a).
The purpose of Text 2(b) is to inform the reader about the problem and explain why it is happening. The purpose of text 2(a), on the contrary, is to persuade the reader that this “war” is really serious.
Text 2(a) ‘confidently’ states, that every person can do something against pollution. By using short, abrupt sentences and quite simple, concrete and precise language, the writer makes the text easy to be read. It is very important for the reader, because the advertisements have to be pithy, otherwise the...
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