Topics: Decision theory, Decision support system, Analytic Hierarchy Process Pages: 22 (7279 words) Published: August 4, 2013
Scientific Research and Essay Vol. 4 (4) pp. 198-211, April, 2009 Available online at http://www.academicjournals.org/SRE ISSN 1992-2248 © 2009 Academic Journals

Full Length Research Paper

Application of analytical hierarchy process in the design concept selection of automotive composite bumper beam during the conceptual design stage A. Hambali1, S. M. Sapuan1*, N. Ismail1 and Y. Nukman2


Department of Mechanical and Manufacturing Engineering, University Putra, Malaysia, 43400 UPM Serdang, Selangor, Malaysia. 2 Department of Engineering Design and Manufacture, University of Malaya, 50603 Kuala Lumpur, Malaysia. Accepted 13 March, 2009

Selection of design concepts is an area of design research that has been under considerable interest over the years. The level of success of product designs achieved depends significantly on the initial concept at the conceptual design stage. Inappropriate decision making during design concepts selection at the conceptual design stage can cause the product to be redesigned or remanufactured. To overcome such problem, this paper proposed a concept selection model called concurrent design concept selection and materials selection (CDCSMS) to assist designers in selecting the most appropriate design concepts and materials for automotive composite components at the conceptual design stage using analytical hierarchy process (AHP). To illustrate the proposed model, 8 design concepts of automotive composite bumper beam are considered and the most appropriate one is determined by using the analytical hierarchy process (AHP). The final decision was carried out by performing the sensitivity analysis in order to study the effect of the different factors on deciding the best decision option. Key words: Analytical hierarchy process (AHP), design concept selection, conceptual design stage, automotive bumper beam. INTRODUCTION Design concepts selection (DCS) is an area of design research that has been under considerable interest over the years (Salonen and Perttula, 2005). Design concept selection or selection of design concepts is one of the important activities for a product development process. DCS is the decision making phase of concept design, where designers evaluate concepts with respect to customer needs and the designers’ intention (Xiao et al., 2007). The determination of the best design concepts at the conceptual design stage is a crucial decision. The selection of the most appropriate design concepts is important because a poor design concept can never be compensated for by a good detailed design and will incur great expense of redesign cost (Hsu and Woon, 1998) and (Zhang et al., 2006). A poor product concept could lead to high redesign costs and a delay in product realization as well as jeopardizing the chances of successful commercialization (Fung et al., 2007). Thus, the level of success of product design achieved depends significantly on the initial concept at the early stage of product development process. DCS is also considered as a multicriteria decision making (MCDM) problem due to many factors affecting the selection process that has to be considered. Therefore, selecting the best design concepts is not the easy task and the most critical stage in product design development due to many factors influencing the selection need to be considered. The right decision at the early stage of product development is very important. One of the early stages of pro-

*Corresponding author. E-mail: sapuan@eng.upm.edu.my. Tel.: 603 8946 6336. Fax: 603-86567122.

Hambali et al.


duct development process is called conceptual design stage (Pugh, 1991) and (Pahl et al., 2007). Conceptual design is an early stage of the product development process which involves the generation of solution concepts to satisfy the functional or design requirements of a design problem. The conceptual design stage plays a critical part in the overall success of the product as once the conceptual...

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