REVIEW OF RELATED LITERATURE AND STUDIES
This chapter contains the researched review done by the proponents about the related ideas regarding the social networking. The critique of both related studies and literature that are related to the present study. A. Related Literature
Matt Mickiewicz (2010) stated that, Social networking refers to the act of building networks of people on specific websites. Social networking takes place among people who share something. A social networking site is just a means for building these social networks. These sites are made up of some web representation for each network member a list of their links or interests, and some kind of ‘hook’ or gimmick to set that particular site apart from the crowd. Social networking sites are web-based, and offer their users the ability to link and build networks freely. Members interact with email or private messaging using that site’s servers. (http://www.askdeb.com/blog/internet/what-are-social-networking-sites/) The present research is similar in a sense that members of the site interact with each other. It will help us to know the latest news update about the school and the upcoming program that were going to held. In the other hand, the school will also inform if their followers or the students are interested in the program or activities that the school prepared. Like Mickiewicz stated, a social networking refers to the act of building networks of people. According to usability expert Jakob Nielsen (2011) whose user-experience research firm Nielsen Norman Group today with easy-to-use social networking tools now fully entrenched and very popular inside corporate intranets a trend that took off last year a resultant new trend has emerged. Employees are sharing more of their knowledge more effectively and with more co-workers than ever before. Knowledge management has moved from being a cliché to being a reality. Employees are the ultimate knowledge resource, and the winning intranets provided features to transform their behavior into manageable knowledge. In particular, organizations used social networking a natural inside the enterprise to give employees practical and simple ways to communicate with one another and even change the way work is done at the organization. (http://www.hr.com/en/communities/jakob-nielsen-study-enterpriseintranet-social-ne_girm9g7z.html) The current research is different in a sense it is referring only to the communication of the employees in a certain organization. While in our website, we are much particular to the communication between school officials and students. One of our objectives is to enhance communication among students, faculty members, and school official and other employees. Tom Geismar (2005) found out that, when it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them. (http://www.whatissocialnetworking.com/)
The present research is similar in a sense that the purpose of the website is to build socialization between members. Their common interests is that they are in a same community, same school which they are united. As Geismar stated, socialization may include reading profile pages of other members or even contacting with them. So the purpose is the same, we want to improve communication between students and make it easier for them to get information. We use Social Networking Websites because it is commonly used and more popular. According to Larry Brauner (2007), Social networking sites have each a unique protocol and don’t usually...
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