Business Research Skills GBA 300

Topics: Cooler Heads Coalition, Competitive Enterprise Institute, Global warming Pages: 5 (1473 words) Published: October 15, 2013
Business Research Skills GBA 300
GBA 300 Assignment Five: Evaluating a Website
You are to write a short essay (3 to 4 well-written paragraphs) evaluating the website . This assignment is to check your skills at evaluating the site. You are to determine if this site is a good source of information about the topic of global warming, useful for a scholarly paper, or a bad source of information about the topic of global warming, not useful for a scholarly paper. Part of your grade will be based on your determination. Explain your decision in your essay using the website for examples. Note: In your evaluation, you must use at least five criteria from the notes. Do not rely on one aspect alone. Five Criteria: Domain, Authority, Currency, Links/Reference/Cited Sources, URL’s Root Address, Compare for Accuracy, and Intent. Email it to me at

This assignment is worth 10 points. is the blog for the Cooler Heads Coalition, who was formerly a sub-group of the National Consumer Coalition. blog is use to run informal and ad-hoc group focused on dispelling the myths of global warming by exposing flawed economic, scientific, and risk analysis. The Coalition members will also follow the progress of the international Global Climate Change Treaty negotiations. The Website is also an ad hoc coalition for more than two dozen free market and conservative non-profit groups in the U. S. and abroad that question global warming alarmism and oppose energy-rationing policies. is one of the Coalition’s principal educational outreach tool activities. uses .org domains which are designated for non-profit organizations. Some of these types of organizations provide very reliable, useful information about the topic they are promoting person, place and event. However, many .org sites are created by individuals or groups that use the site to voice opinion only with no fact checking offered. In this case blog was created by Cooler Heads Coalition, which was formerly a sub-group of the National Consumer Coalition (NCC) who was formed by Consumer Alert in the late 1996 as an on-going coalition of market-oriented national and state-level policy and activist groups, which focus on consumer issues in the policy arena. The NCC initial work was done by its sub-groups of which Cooler Heads was one. Each of these sub-groups focus on a specific issue, such as internet privacy, global climate change, and health care, and includes experts from the member organizations who study that issue. Since then, Consumer Alert and the NCC have ceased operation, but the Cooler Heads Coalition has remained and continues its mission. The website is paid and maintained by the Competitive Enterprise Institute (CEI). The Competitive Enterprise Institute is a non-profit public policy organization dedicated to advancing the principles of limited government, free enterprise, and individual liberty. Their mission is to promote both freedom and fairness by making good policy good politics. They make the uncompromising case for economic freedom because they believe it is essential for entrepreneurship, innovation, and prosperity to flourish. The uniqueness among this free market groups, CEI pursues a full-service approach to advancing public policy. They also publish original scholarly studies that make the case for issues, but their work doesn’t end there. They take it to the next level by marketing our policy proposals. They also craft and deploy media advocacy campaigns around that foundation of solid research in order to reach policy makers, influential opinion leaders, and grassroots activists. CEI policy analysts produce timely commentaries for major news organizations, appear on television and radio, and reach out to beat reporters covering their issues....
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